Jimmy Lin
Phone:
917-288-3162
Email:
Address:
Baruch College
Date of Birth:
June 22, 2002
Hello! My Name is Jimmy Lin
Ambitious marketing student with a strong foundation in digital marketing and business operations. Currently gaining hands-on experience in customer service and sales, with a focus on understanding consumer behavior and optimizing the customer journey. Looking to apply marketing expertise and analytical skills to create impactful strategies that drive growth and engagement.
EXPERIENCE
July 2023 - Present
Tai Chi Bubble Tea
Owner/Franchisee
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Achieved a 95% customer satisfaction rate, as measured by customer surveys and online reviews.
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Improved operational efficiency by reducing supply costs by 12% through renegotiation of vendor contracts and optimizing inventory management.
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Increased customer retention by 25% through the implementation of a loyalty rewards program, resulting in a 30% boost in repeat customers.
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Achieved 4.8/5.0 average online review rating on Yelp and Google, improving brand reputation.
May 2022 - February 2023
Tai Chi Bubble Tea
Sale Associate
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Implemented interactive with new customers about our offerings and encouraged them to try new offerings risk-free.
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Skillfully carried all new sales from the decision as a greeter to creation as a cook to completion of the purchase as a
cashier. -
Effectively communicated with customers, teammates, and managers in a positive manner to ensure quality customer
service. -
Ensured 100% accurate and efficient operation of the register, including cash management of the drawer, correct distribution of change, and providing an appropriately processed debit and credit.
October 2021 - May 2022
Sales Associate
Uniqlo
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Proactively engage with customers and outperform target sales by over 100% during a challenging time in off-season sales.
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Strategically funnel customers through upsell motions towards higher quality products in order to achieve an increase in
the target sale of the item. -
Create an engaging shopping experience for our customers by initiating conversations and interacting with them in an
authentic, personalized way. -
Promoting sales and new offers to customers, selling an extra package or higher-price option to 1 out of 5 customers.
EDUCATION
2020-2025
Bachelor's Degree
CUNY Baruch Collge
Bachelor of Business Administration
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Major in Digital Marketing and Minor in Graphic,
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Expected to graduate in June 2025.
Percy E. Sutton SEEK Program
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The program provides special academic, finance, and counseling assistance to students entering college for the first time.
SKILLS
Microsoft Excel - Advanced
Microsoft Word - Advanced
Power Point - Proficient
Adobe - Proficient
Mandarin - Mother Tongue
Problem-Solving
EXPERTISE
Business Operations
Experienced in managing day-to-day operations of a franchise business, including employee management, inventory control, and financial oversight. Demonstrated success in streamlining processes, reducing costs, and increasing operational efficiency while maintaining high-quality service standards.
Sales
Proven track record in sales with hands-on experience guiding customers through the buying process, offering tailored product recommendations, and consistently exceeding sales targets. Skilled in building strong customer relationships and improving overall customer satisfaction.
Digital Marketing
A marketing student with foundational knowledge in digital marketing, actively developing skills in social media management, SEO, and content creation. Eager to apply and expand my understanding of digital strategies to drive online engagement and brand growth.